Sahaja Samrudha Organic Producer Company Ltd (SSOPCL) marketing under the brand name “Sahaja Organics” was formed in 2010. The unique concept is wholly owned by organic producers, who are necessarily primary producers committed to protecting the environment and providing diverse and wholesome food. With the object of making a mark in the urban market and building its brand, the Producer Company has developed a connectivity network of consumers and producers for procurement and supply. The Producer Company was incorporated with 10 farmers as its founder members, who have constantly dedicated in promoting organic produce for rural farmers in urban areas.
Sahaja Organics committed not only to improve the livelihood of small and marginal growers but also provide diverse, high quality and wholesome food that is fairly priced to its consumers. This was possible with its large network of about 2000 individual organic farmers and 20 organic producer groups that are spread across Karnataka and some parts of Tamil nadu, Kerala and Andhra Pradesh, who produce traditional varieties of food crops. The Producer Company offers products at most reasonable prices to consumers without compromising on the quality, purity and goodness of organic and also providing earmarked prices to its organic producers.
Producer Company is staffed with professionals, who have taken all the risks and responsibilities to make a profit for the company, with transparency being the fundamental principle.
Producer Meets are organized to equip them with local marketing initiatives, improvise on quality, and develop pricing policy with stakeholder’s consent. Consumer Meets are organized to generate awareness among the consumers about organic food, especially vegetable and fruits that would encourage them to shift towards organic food products and sustainable consumption.
While the mission stills hold true today, the company has evolved to be a strong producer of Certified Organic foods.